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Ecommerce Accounting

Articles, videos, podcasts and webinars on Ecommerce Accounting for ecommerce brands.

  • Video

    LedgerGurus: Your Ecommerce Accounting Experts

    Multi-channel sales, COGS accounting, and sales tax compliance are three different specialties, and most growing brands cannot hire three people. Brittany Brown lays out what LedgerGurus covers, from capturing multi-channel activity and bill pay through budgeting and cash flow forecasting. Then Beddy's and Thread Wallets describe what changed for them: inventory counts that stopped being a struggle, and numbers reliable enough to build marketing budgets on.

    Brittany BrownSep 6, 20245 min
  • Video

    Cash vs Accrual Accounting: How to Know When to Switch to Accrual

    Most ecommerce businesses run a mix of cash and accrual, and they move along that spectrum as they mature. Stacy Walker maps four stops: watching the bank balance as a startup, moving revenue and then COGS to accrual once timing differences distort your months, spreading prepaid expenses so month to month is comparable, and full GAAP compliance once investors, debt holders, or the $25 million threshold require it. A fictional duck company illustrates each stage.

    Stacy WalkerJan 17, 20238 min
  • Video

    A2X/QBO Setup & Consulting | How to Make Huge Changes in Your Business

    Returns, fees, advertising, warehousing, and sales tax come out of gross sales inside your channels before anything reaches your bank, so the bank feed alone hides most of your business. Syncing every channel transaction into QuickBooks Online buries you in detail instead. Kelley Birrell explains how A2X sorts channel activity into buckets and delivers one monthly journal entry, why your chart of accounts has to line up with those buckets, and what the LedgerGurus setup service covers.

    Kelley BirrellNov 16, 20227 min

The service that fixes this

Ecommerce Accounting

Monthly close, clean books, real reporting

  • Podcast

    Metrics for Every Stage of Ecommerce Financial Maturity.

    Geoff Gualano returns to walk the accounting maturity model again with Stephen Brown, this time asking what you should actually measure at each level. Tax compliance, then understanding the business, then forecasting, then investor ready financials. They cover why most sellers record revenue wrong from day one, the income ratios worth benchmarking, the cash conversion cycle, and why accurate level two data is what makes level three possible at all.

    Stephen BrownFeb 18, 202656 min
  • Podcast

    How Accounting Can MAKE or BREAK Your Brand

    Most brands treat accounting as a tax chore and stop there. Stephen Brown and Geoff Gualano of A2X map four phases of maturity: accounting as necessary, accounting as visibility into what's actually profitable, accounting as strategic forecasting, and finally accounting clean enough for a lender or a buyer. Between them they cover a business six months from running out of cash, an audit that changed a $30 million seller's mind, and an inventory adjustment that cost millions in valuation.

    Stephen BrownJan 15, 202540 min
  • Webinar · On demand

    The Ecommerce KPIs That Actually Matter

    No slides. Stephen Brown opens the dashboard. LedgerGurus gives its monthly accounting clients and walks the six metrics on it, using data from the brand he co-owns. What each benchmark is, where it came from, and what a spike actually means: an inventory adjustment, a tariff, a Black Friday that crossed into December. Then payroll, interest, contribution margin, and the cash conversion cycle.

    Stephen Brown46 min
  • Webinar · On demand

    How to Use Your Balance Sheet and Cash Flow Statement to Strengthen Your Business's Health

    Part three of the financial statements workshop series. Stephen Brown opens the real books of Solé Toscana, the brand he co-owns, and walks line by line through its balance sheet: the holding accounts, the goodwill from the acquisition, the partner loans distorting his ratios. Then the quick ratio, debt to assets, and the cash conversion cycle, before showing how the cash flow statement explains the gap between profit and cash.

    Stephen BrownOct 16, 202457 min
  • Webinar · On demand

    Analyzing Your Profit and Loss for Better Business Decisions

    Your P&L already says where your business is stuck; most owners just can't read it yet. In part two of the workshop series, Stephen Brown opens Sole Toscana's live QuickBooks Online file and walks the statement top to bottom, then turns every line into a percentage of income: gross margin, contribution margin, fulfillment at 14.5%, advertising at 36%. He shows the Grow dashboards LedgerGurus is rolling out to clients and the year-over-year view that took the brand from a loss to positive income.

    Stephen BrownSep 19, 202464 min
  • Does the IRS require accrual accounting for certain ecommerce businesses?

    Yes, full accrual (GAAP) accounting becomes legally required once a business crosses $25 million in sales over a three-year period, or if it goes public. Investors or lenders may also require it earlier as a condition of funding, even below that threshold.

    Read: When accrual accounting becomes required
  • How do you reconcile Amazon or Shopify payouts to your bank deposits?

    Pull initial order reports from your sales channel to see gross and net sales, then compare that against your payment processor's settlement report, which shows what actually settled after refunds, fees, and chargebacks. That settled amount is what should match your bank deposit; gaps between the two are exactly what reconciliation is meant to catch.

    Read: Check whether your processor is shortchanging you
  • How does revenue-based financing work for ecommerce businesses?

    Lenders advance cash against future sales and charge a flat fee instead of interest, which makes the true cost easy to underestimate. A 10% flat fee paid back over four months actually works out to roughly a 42% APR.

    Read: The true cost of revenue-based financing