CFO & advisory services
Accountants look backward. CFOs look ahead.
You’ve outgrown reactive accounting. You need someone who sees what’s coming before it hits → cash gaps, margin erosion, inventory crises. LedgerGurus CFO + Advisory gives you that lens, without the $300K full-time hire.
275+ ecommerce brands trust LedgerGurusTrusted on
The real problem
You’re making decisions with incomplete data
Most 7- & 8-figure ecommerce founders are flying blind on the questions that matter most.
Growing revenue while margins shrink is the most common trap. We analyze your business to identify the profit issues or opportunities.
Headcount decisions without cash flow modeling are just guesses. We model the exact impact on your cash flow before you send the offer letter.
Too much inventory ties up cash. Too little slows you down. We model your optimal inventory investment against your actual cost of capital.
Revenue-based financing, SBA loans, credit lines → we help you understand your options and avoid dangerous debt that will sink your business.
Not all channels have the same profit profile, but why? We will dig in and help you understand the contribution margin by channel with combined profit insights.
Clean financials, normalized EBITDA, and a defensible growth story. We’ve prepped brands for acquisition and fundraising rounds.
By working with LedgerGurus, you
can answer these questions.Ready to unlock growth?
The path to financial success.
- Solid financialsand visibility
- Betterdecisions
- Moreprofitability
- Moregrowth
- More satisfactionand opportunities
What we do
CFO expertise that fits where you are right now
Not every business needs a full-time CFO. Every business deserves CFO-level thinking.
Have a big financial decision coming up?
- 1 hour · $250
Hourly CFO Advisory
We go through your financial trends with you and explain which metrics matter most for your business. Then we build income projections and a few scenarios around the decision you’re facing, so you can see what each option does before you commit.
Schedule your CFO consultation (opens in a new tab)
The difference
Generalist accountant vs. CFO specialist
Strategic finance questions come with challenges that many traditional bookkeeping systems were never built to handle.
Swipe to compare →
| Capability | Generalist accountant | Ecommerce CFO Advisor |
|---|---|---|
| Financial outlook | Looks backward at what already happened |  Looks ahead at what’s coming |
| Margin erosion | Revenue reported, the leak never found | Finds the leak in channel mix, COGS, or overhead |
| Hiring decisions | Headcount decisions without cash flow modeling | Models the cash flow impact before the offer letter |
| Inventory investment | No view of optimal stock levels | Models inventory investment against cost of capital |
| Financing offers | Little guidance on loans or credit lines | Models options against cash flow and growth |
| Channel profitability | Profit by channel is a guess | Channel-level attribution |
| Investor & buyer readiness | Standard year-end financials | Clean financials, normalized EBITDA, defensible growth story |
Working with a specialist makes the difference. Most generalist accountants aren’t built for forward-looking financial strategy. An ecommerce CFO advisor ensures nothing falls through the cracks.
How it works
What it looks like to partner with LedgerGurus.
You don’t need a retainer to get started. We work at whatever pace your business needs.
Apply
Fill out the form above and schedule your discovery call.
Discovery Call
We talk through where your business is headed and what you need answered to get there.
Diagnosis & Roadmap
We review your current financials for blind spots and map out the specific questions your business needs answered. That becomes your CFO roadmap.
Model & Scenario Build
We build your cash flow model and channel P&L, then work with you on a growth scenario using your real numbers.
Ongoing Advisory
A senior CFO stays involved at whatever pace makes sense, from monthly check-ins to on-demand hours.
Transforming financial complexity into business clarity.
Very knowledgeable about sales tax issues and accounting for online business. They set up our company with the right software services and we’ve had smooth sailing since Day 1.
Jared Nishikawa - Feast Kitchens LedgerGurus handles both our sales tax filings and bookkeeping, and the level of financial visibility they’ve provided has completely transformed how we run our business.
Matthew Kidman - House of Joppa I could summarize your efforts in less than 2 minutes and with just one, all-encompassing word: OUTSTANDING! Thank you for your continued support! And I know I can speak for my entire team when I say it’s a pleasure to work with you!
Mike Iagrossi - Blue Bear Protection Incredible support with everything we need. Fast responses on any issues that come up. Great e-commerce knowledge and advise on all subject. All of my experiences involving LedgerGurus (LG) have been impressive.
Lynda French - Dorai Home Our experience has been great. The people are very professional and knowledgeable, and there are resources available to handle all accounting related needs. They make the accounting and bookkeeping process very simple.
Rick Fruechtenicht - Micro Balance Health Products I could not be more satisfied with LedgerGurus. My financial statements and bookkeeping have literally never been in better order, and it is easy and a pleasure to work with every member of the LG team.
Stephanie Schlageter - Radiance Med Spa Extremely efficient and caring of customers. The care and timeliness that LedgerGurus provides despite tough SVB transitions and personnel changes is top tier. We are so grateful for the personal call from everyone working on our account.
Thy Mai - Cube Recovery
Stop reacting. Start leading.
Get the financial clarity you’ve been missing.
We believe CFO expertise shouldn’t be one-size-fits-all. Instead, we work on your terms, delivering strategic insights that guide your ecommerce brand toward profitable, sustainable growth. Start with the level of support that fits where you are right now.